A Test for All Business Owners! PDF Print E-mail
Wednesday, 04 August 2010 12:45

Getting your business found online

As a business owner, your world, no doubt, revolves around getting and maintaining clients. Period. They pay your bills, your rent, for your vacation (if you take one!), your employees, etc.

However, the challenge often comes with getting those new clients to find you, especially those who have never heard of you before.

Where are those prospective clients going to look to get their needs fulfilled? You got it: the Internet, and more specifically, the search engines.

Getting your business found online has never been more important. Fleeing are the days of black fingers from the phone book. They may have their place for some business, but the way of the future is apparent and that is the world of online advertising.

Not Just for the "Young and 'Hip'"

The Internet has often been associated with the younger generation. While this demo (12-17 yrs) may have the highest percentage of online users (at approx 92%) per age bracket, the numbers for older age brackets are nothing in short to be balked at. In fact, recent studies show that approx 87% of 30-34, 80% of 35-39, 83% of 40-44 year olds are online. (http://www.pewinternet.org/Reports/2009/Generations-Online-in-2009/Generational-Differences-in-Online-Activities/2-Internet-use-and-email.aspx?r=1)

Why do I point out these specific age groups? Specifically because they amount to a higher buying power than the teen market. Translation: they aren't looking for a plumber, their parents are. They aren't in need of your consulting services, their parents are.

This makes getting your business found online a vital key to your long term success, especially as the older age bracket of online users continues to grow (hint: it's not shrinking!).

How visible is your business online? The test.

If getting your business found online is important to you, here's the first step: do a search for your business.

Just wait; slow down there partner. If you were about to Google your business name, this wouldn't really be a solid test (though worthwhile).

Let's search more generically; let's search how your potential clients would search if they had no clue who you are.

Example:

  • Business name: 'Larry's Limousine'
  • Business location: Santa Monica
  • Search by industry in the top 10 cities that are the most important to you:
    • 'Limousines in Santa Monica'
    • 'Limousines in Culver City'
    • 'Limousines in Beverly Hills'
    • etc.
  • Search alternate phrases:
    • 'Venice Limos'
    • 'Airport Shuttles to LAX'
    • 'Limo Rentals Los Angeles'
    • 'Wedding Limos Marina Del Rey'
    • 'Corporate Transportation Century City'
    • 'LAX airport transportation'
    • etc, we could keep going!

It's easy to imagine that there are at least 50 - 100 search phrase combinations (service/product + city/location) that can be used on a search engine to look for a business like yours.

The results are in! Ouch?

Okay, you don't have to tell me, but what did you find? There's a good chance you might be able to be found for your main service in at least your home city. Is that good enough for you?

If you're serious about trying to grow your bottom line, getting your business found online through a variety of search phrases in a variety of cities is something you need to highly consider.

The Client Finder offers two well known ways to drive traffic to your website: search engine optimization and pay per click advertising. We highly recommend that you get in touch with us to find out which is right for your marketing goals and your budget. If you don't have a website yet, we offer website design to represent your business to your prospective clients.

We offer free in person or phone consultations! Call us today at 310.421.8143 or use our online contact form to let us know what you're interested in!

We look forward to help getting your business found online!

 

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